During the two weeks of the games, female athletes will get more screen time than they usually do—the rest of the year, all but four percent of airtime is dedicated to male athletics. In that short period of time, each Olympian needs to capitalize on media exposure and endorsements to fund the next four years of training. For women this has traditionally meant playing up sex appeal.
When athletes prepare for their upcoming seasons, they put their bodies through rigorous workouts and intense mental and physical training.
While all of the images can be found in a gallery on ESPN. Amanda Nunes conquered her opponent. Some of the athletes featured in this year's issue were relative unknowns outside of their respective sports, but that is no longer the case. Others were worldwide stars whose profile will only continue to grow.
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