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The processing fluency theory of aesthetic pleasure  is a theory in psychological aesthetics on how people experience beauty. Processing fluency is the ease with which information is processed in the human mind. The processing fluency theory of aesthetic pleasure emphasizes the interaction between the viewer and an object in that it integrates theories and a wide range of empirical evidence that focus on effects of objective stimulus attributes on perceived beauty  with those that emphasize the role of experience, for example by invoking prototypicality.
Immanuel Kant is an 18th century German philosopher whose work initated dramatic changes in the fields of epistemology, metaphysics, ethics, aesthetics, and teleology. Like many Enlightenment thinkers, he holds our mental faculty of reason in high esteem; he believes that it is our reason that invests the world we experience with structure. In his works on aesthetics and teleology, he argues that it is our faculty of judgment that enables us to have experience of beauty and grasp those experiences as part of an ordered, natural world with purpose.
How far back can the history of art go? The Lascaux cave paintings in southwestern France are thought to be some 16, years old. The Venus of Willendorf, a plump and bosomy statuette from lower Austria, may be about 9, years older.
We propose that aesthetic pleasure is a function of the perceiver's processing dynamics: The more fluently perceivers can process an object, the more positive their aesthetic response. We review variables known to influence aesthetic judgments, such as figural goodness, figure-ground contrast, stimulus repetition, symmetry, and prototypicality, and trace their effects to changes in processing fluency. Other variables that influence processing fluency, like visual or semantic priming, similarly increase judgments of aesthetic pleasure.
Aenne A. Brielmann, Lauren Vale, Denis G. Pelli; Beauty at a glance: The feeling of beauty and the amplitude of pleasure are independent of stimulus duration.